{"id":29299,"date":"2020-10-05T13:45:42","date_gmt":"2020-10-05T13:45:42","guid":{"rendered":"https:\/\/dev.mtelehealth.com\/?p=29299"},"modified":"2020-10-05T13:45:42","modified_gmt":"2020-10-05T13:45:42","slug":"taming-the-wild-telehealth-frontier","status":"publish","type":"post","link":"https:\/\/drmiltie.com\/at-home-testing\/taming-the-wild-telehealth-frontier\/","title":{"rendered":"Taming the wild telehealth frontier"},"content":{"rendered":"\n<p>COVID-19 has forever changed the way our healthcare system thinks about and delivers care. It has brought about a paradigm shift, giving rise to digital health technologies such as virtual care and remote patient engagement which are essential \u2013 now more than ever.<\/p>\n\n\n\n<p>These innovative technologies, particularly telehealth and asynchronous communications platforms, offer a better and more efficient path for improving outcomes and lowering costs while meeting consumer demand for access and convenience. They\u2019re also shifting the focus of care away from the clinical setting to the patient\u2019s setting\u2014whether at work, on the field or in the home. This truly puts patients at the center of care. Yet despite their great potential, digital health tools also bring significant challenges. Successful implementation and integration of these technologies into legacy health systems will be critical for practices to realize their true benefit.<\/p>\n\n\n\n<p><strong>The future of virtual care is now<\/strong><\/p>\n\n\n\n<p>Telehealth uses technology to deliver remote or \u201cvirtual\u201d care and information to patients and providers in ways that are more efficient, accessible, affordable, convenient and personalized. The ATA outlines four main mechanisms that are used to provide virtual care as:<\/p>\n\n\n\n<p>Live (synchronous) two-way video conferencing, often used in lieu of an in-patient visit<\/p>\n\n\n\n<p>Store-and-forward (asynchronous) communication that\u2019s typically used to share patient medical information such as images and lab reports<\/p>\n\n\n\n<p>Remote patient monitoring, which allows providers to track and monitor patients at a distance<\/p>\n\n\n\n<p>Mobile health (mHealth), a new and evolving modality, leverages mobile devices such as smartphones and software apps to support healthcare, including asynchronous messaging and texting.<\/p>\n\n\n\n<p>There\u2019s been an explosion of new telehealth tools particularly in the field of mHealth, with more than&nbsp;<a href=\"https:\/\/www.mobius.md\/blog\/2019\/03\/11-mobile-health-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">318,000 apps<\/a>&nbsp;available\u2014a figure that has doubled since 2015. The lack of regulation and sheer volume of product has created an exciting but noisy and chaotic market environment that\u2019s been likened to the Wild West. While popular consumer health and wellness apps that track everything from activity, calories, sleep and even meditation may generate a lot of marketing buzz and celebrity endorsements, for example, they don\u2019t deliver much clinical value.&nbsp;<a href=\"https:\/\/medcitynews.com\/2019\/03\/research-shows-most-consumer-behavioral-health-apps-have-no-scientific-backing\/\" target=\"_blank\" rel=\"noreferrer noopener\">One study<\/a>&nbsp;found that most behavioral health apps lacked scientific evidence or peer-reviewed studies to support their claims.<\/p>\n\n\n\n<p>Yet there\u2019s more to mHealth than consumer \u201cself-care\u201d apps. An asynchronous communications platform also includes text messaging (SMS), multimedia (MMS) messages, live video capabilities, Facebook Messenger communications as well as other social media platforms.And despite the noise and need for regulation, these tools moving the needle when it comes to empowering providers to improve outcomes and consumers to make better-informed decisions about their health. Almost daily, we\u2019re seeing startups and big tech companies such as Amazon, Apple and Google entering the space. According to a report published by Allied Market Research, the global mHealth market is expected to reach&nbsp;<a href=\"https:\/\/www.globenewswire.com\/news-release\/2019\/06\/13\/1868535\/0\/en\/mHealth-Market-Is-Likely-to-Reach-58-80-Bn-by-2024.html\" target=\"_blank\" rel=\"noreferrer noopener\">$58.8 billion by 2024<\/a>, growing at an annual rate of 33.5 percent. The report also states that mHealth services segment accounts for more than two-thirds of the total market.<\/p>\n\n\n\n<p><strong>Hurry up and wait<\/strong><\/p>\n\n\n\n<p>Telehealth solutions are not only on the rise but text messaging is riding a wave of high marks, being called the \u201c<a href=\"https:\/\/www.healthcareitnews.com\/news\/sms-digital-health-tool-century\" target=\"_blank\" rel=\"noreferrer noopener\">digital health tool of the century<\/a>\u201d for its ease, speed, and flexibility in allowing providers to innovate in new ways \u2013 from communicating (in real time and asynchronously) with care team members, patients and their families; to sharing videos and educational content; to sending medication, appointment and task reminders. Telehealth options that include secure simple text and multimedia messaging and social media drive organizational efficiencies by reducing call volume and streamlining workflows. Equally important, they offer providers a competitive advantage when it comes to patient outreach and conversion.<\/p>\n\n\n\n<p>Although&nbsp;<a href=\"https:\/\/hitinfrastructure.com\/news\/many-virtual-care-solutions-not-integrated-with-ehrs\" target=\"_blank\" rel=\"noreferrer noopener\">nine out of 10 health systems<\/a>&nbsp;are planning to expand their virtual care services in the next year, clinical integration with telehealth services, including mHealth and evolving texting communications platforms, remains a struggle. Most telehealth programs have operated as pilots or separate programs rather than as part of a larger, integrated system. This is because many telehealth solutions don\u2019t integrate with electronic health records. As a result, programs stall, lack adequate funding or are relegated to narrow service lines.<\/p>\n\n\n\n<p>In order to achieve EHR integration with telehealth platforms, hospitals and health systems need interoperability \u2013 the ability to exchange patient data between software systems and beyond their own four walls. Yet with the average health system having&nbsp;<a href=\"https:\/\/www.healthcareitnews.com\/news\/why-ehr-data-interoperability-such-mess-3-charts\" target=\"_blank\" rel=\"noreferrer noopener\">18 disparate EHR vendors<\/a>&nbsp;in use across affiliated providers, it\u2019s no surprise that fewer than&nbsp;<a href=\"https:\/\/www.healthcatalyst.com\/insights\/EHR-integration-digital-health-imperative\" target=\"_blank\" rel=\"noreferrer noopener\">50 percent<\/a>&nbsp;of health systems report that they are integrating third-party information. The complex challenges surrounding integration earlier this year prompted the Centers for Medicare and Medicaid Services together with the Office of the National Coordinator for Health IT to shift focus from the meaningful use of EHRs to&nbsp;<a href=\"https:\/\/www.healthcareitnews.com\/news\/why-ehr-data-interoperability-such-mess-3-charts\" target=\"_blank\" rel=\"noreferrer noopener\">promoting interoperability<\/a>&nbsp;in an effort to break down information silos and bring about patient-centered care.<\/p>\n\n\n\n<p>The Office for Civil Rights (OCR) at the U.S Department of Health and Human Service has also recognized the importance of interoperability during the pandemic and&nbsp;<a href=\"https:\/\/www.hhs.gov\/about\/news\/2020\/03\/17\/ocr-announces-notification-of-enforcement-discretion-for-telehealth-remote-communications-during-the-covid-19.html\" target=\"_blank\" rel=\"noreferrer noopener\">announced that it would lift penalties around telehealth<\/a>&nbsp;use during the COVID-19 pandemic. Discretion applies to all HIPAA-covered healthcare providers that use telehealth services during the pandemic.<\/p>\n\n\n\n<p><strong>Taming the telehealth frontier through integration<\/strong><\/p>\n\n\n\n<p>Nearly all hospitals have an EHR in place today and it is the center of most workflows. EHRs enable easier access to clinical information, powerful data analysis, better continuity of care, improved patient safety and support for clinical decision-making. And while far from perfect, they \u2013 like so many other digital tools \u2013 are always being updated and upgraded. All this combined with a significant investment of resources and time means they\u2019re not likely to go away any time soon.<\/p>\n\n\n\n<p>Telehealth solutions and other digital health tools are changing the way care is delivered and consumed, making care more patient-centered, convenient and affordable without compromising quality. This explains why hospitals and health systems are eager to invest in these innovative platforms.<\/p>\n\n\n\n<p>Moreover, by integrating systems, organizations will have better oversight and control over the quality, efficiency, usability, reach, data, performance reporting and management of the solutions. In essence, integration is the means for bringing law and order to the digital health frontier.<\/p>\n\n\n\n<p>In addition to payer, provider and regulatory support, third-party vendors are starting to see the value inherent in the free exchange of data and embracing technology standards, which are essential to enabling interoperability. Many EHR vendors are embracing more open connections, but there remain countless antiquated systems that make full integration difficult. Toolsets from Health Level Seven International (HL7) are making those connections easier, offering secure, bi-directional data flow among various EHRs and ancillary systems. API connections also are commonly used. Several top vendors, including&nbsp;<a href=\"https:\/\/searchhealthit.techtarget.com\/feature\/For-EHR-vendors-theres-no-one-approach-to-interoperability\" target=\"_blank\" rel=\"noreferrer noopener\">Cerner, Epic and athenahealth<\/a>, have all committed to improving data sharing and are making notable strides, supporting Fast Healthcare Interoperability Resources (FHIR) standards as well as the use of open application-programming interfaces (APIs) to standardize how healthcare systems talk to each other. In a recent&nbsp;<a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/5096139\/Files\/Thought%20Leadership_ATA\/ATA%20Initiatives%20content\/Telehealth%20Interoperability%20white%20paper_FINAL.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">white paper<\/a>, ATA also notes that interoperability must incorporate communication platforms across a range of channels, including secure paging, texting, IM, chats, video and scanning.<\/p>\n\n\n\n<p><strong>Integration wears the white hat<\/strong><\/p>\n\n\n\n<p>Innovation, consumer behavior, economic pressure all taking place in the setting of a global pandemic are driving unprecedented change in healthcare \u2013 not only in terms of how, when and where care is delivered to the patient but also in the way that patient\u2019s data is exchanged and used. The rush to capitalize on mHealth is on, and prospectors from startups to tech giants to top EHR vendors are vying for how previously fragmented, siloed data will be integrated, optimized and managed. The process demands collaboration and the creation of common standards, or a language for communication. Put another way, integration is the new sheriff in town that will bring order and community standards to town, clearing a path forward and driving healthy competition in the marketplace.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>COVID-19 has forever changed the way our healthcare system thinks about and delivers care. It [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":29300,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[58,14,189,159],"tags":[],"class_list":["post-29299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-american-telemedicine-association-ata","category-blog","category-covid-19-coronavirus","category-telehealth"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Taming the wild telehealth frontier &#183; Dr. Miltie, LLC - At-Home Testing<\/title>\n<meta name=\"description\" content=\"COVID-19 has forever changed the way our healthcare system thinks about and delivers care. 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